High Powered Executives with Back Pain & Pain in Your Joints

• Do you arrive at the office by 7:00AM, leave at 6:00PM, and are sitting 70% of the time?
• Are the challenges of excelling in your position causing pain in your neck, low back, hips, knees, or ankles? 
• Are your abilities during physical activity compromised by the high demands of your career?

If you answered yes to the previous questions, you are the prototypical executive. Years of hunching over staring at a device or computer has pulled your body in directions that cause you discomfort and back pain when standing up straight. Squatting down to pick up your keys requires more effort than you remember five years ago. You have to turn all the way around to reach behind you and take something off the shelf because it’s too painful reaching back with your hand. Maybe you exercise a couple times per week, play golf or tennis, or are active around the house, yet you are still experiencing pain. Overuse movement patterns cause muscle imbalances, which if not corrected, cause pain and discomfort. Muscle imbalance is a condition in which there is a lack of balance between muscles surrounding a joint (Mersmann, Bohm, & Arampatzis, 2017). What that means is one muscle is tight and the corresponding muscle is weak. The main reason you’re in pain and do not have optimal function is you continue shortening the tight muscles and forget about strengthening the weak muscles which are over lengthened.

How do muscular imbalances affect your life?

• Propensity for low back injuries from an inability to activate muscles around your hips while picking up objects or in the gym
• Hunched over shoulders and forward head cause tension headaches and a lack of rotation for golf and tennis swings
• Inwardly rotated knees lead to higher ACL injury chances from lateral lower body movements
• Achilles tendon damage and ankle problems from lack of flexibility in your calf muscles due to high heeled shoes

Unless you address these issues with a certified Corrective Exercise Specialist like me, you are doomed to be the definition of insanity: doing the same things over and over expecting a different result. Orthopedic surgeons want to cut on you, a chiropractor works only on your spinal column area, and a physical therapist can only address a specific injury by health insurance rules. None of these health providers can give you a complete workout plan AND coaching to work on ALL areas of your body to get you back into the game of life at the level you desire! 

NOW is the time for to change the game with my Compete as an Athlete in the Game of Life Executive Program! 

What it is:

• Individual customized program of stretches and strengthening exercises to work on all areas of your body that exhibit muscular imbalances
• Ongoing coaching, nutrition guidance, and assessments to ensure you are following the program appropriately
• 9-month commitment for those serious about alleviating their pain and improving their quality of life

What it is not:

• A weight loss program of any kind
• Cardiovascular workouts (running, swimming, cycling, Group X classes)
• Sports performance training

Who is it for:

• Successful executives tired of being in pain from sitting or other postural bad habits
• Successful executives who are physically active and aren’t achieving their potential from postural bad habits, previous injuries, or sitting for extended hours daily
• Successful executives who want to change their lifestyle to become more physically active and have a healthy lifestyle

Who it is not for:

• People looking to lose weight
• People wanting sports specific training
• Children and adolescents

If you want to Compete as an Athlete in the Game of Life,I invite you to schedule a brief consultation to determine a fit. The program is not for everyone, and that is okay. A limited number of clients are accepted to ensure adherence to the program and adequate time for coaching sessions. Please email me at athleteinthegameoflife@gmail.com or call 985-377-9892 to get started in the next 30 days and receive a FREE gift! I will respond within 24 hours via the method you contacted me.

Thank you for applying to Compete as an Athlete in the Game of Life Executive Program!

• Are you concerned about the possible onset of dementia?
• Have you noticed a lack of balance and are more worried about falling?
• Has a loss in your flexibility and mobility caused a drop in your quality of life?

If you answered yes to any of the previous questions, you’re not alone. A family history of dementia could also put you at risk to have the disease. Falls are the number one cause of ER visits for people over 65, the related consequences of falls are a top cause of mortality in this population. Reduced range of motion negatively affects everything from golf or tennis, to getting dressed in the morning, to getting in and out of your car. 

Does the following scenario describe you or someone close to you?

• A 70-year-old man who worked as a successful executive for 40 years now appears two inches shorter than he used to be. While overall upbeat, he has constant back pain and shuffles more than walks. His confidence in moving around is reduced and he holds on to things more to steady himself overall. Twice a week he plays golf with the same buddies, yet his swing is dramatically shorter than just a few years ago and most of his distance is gone. He leaves his shoes tied because it’s too painful for him to either bend down or bring his foot up to lace and unlace them each day. Sometimes in mid conversation he looks at you questioningly and repeats the same sentences again, like he forgot the topic. The doctor says he’s in average health, yet visibly he’s not. His wife and kids wonder if he will make it to 75, if he does so, will he need a nursing home or a caregiver?

Here's the good news, I can help you delay and possibly prevent these symptoms of nature with an exercise prescription that has no negative side effects. You may develop an addiction to feeling good, having more energy, and stable mental clarity. The human body is a wonderful machine that if treated properly, can regenerate strength, coordination, balance, and build brain cells through the wonder of neuroplasticity.

• Neuroplasticity is the brain's ability to reorganize itself by forming new neural connections throughout life. 
• Neuroplasticity allows the neurons (nerve cells) in the brain to compensate for aging, injury, and disease and to adjust their activities in response to new situations or to changes in their environment.
• Neuroplasticity makes your brain extremely resilient and is the process by which all permanent learning takes place in your brain, such as playing a musical instrument or mastering a different language. (Demarin, V., Morovic, S., Bene, R.; Periodicum Biologorum, Vol. 116, No 2, 209–211, 2014; Neuroplasticity)

Prescriptive exercise benefits the mind and body:

• Resistance training has improved executive functions as well as short term memory and attention. (Liu-Ambrose, et al, 2010, Resistance Training and Executive Function…, Arch. Intern. Med. 25, 170-178; Cassilhas et al, 2007, The Impact of Resistance Training…, Med. Sci. Sports Exerc. 38, 1515 – 1519)
• Coordination training improves complex body movements (Voelker-Rehage et al, 2010, Physical and Motor Fitness…, Eur. J. Neurosci, 5, 26) 
• Strength/resistance training, coordination training, and cardiovascular training affect different neuro-cognitive networks. (Hotting et al, 2013, Beneficial Effects of Physical Exercise on Neuroplasticity, Neurosci. Biobehav. Review 37, 2247)

Unfortunately, most doctors are not sharing this information with you because they are either unaware or cannot generate revenue from an exercise prescription. The healthier you are, the less you need a doctor’s assistance. Walking is often the suggested exercise however you’re missing out on all the other benefits I mentioned above. When you combine these benefits with elevating your heart rate to at least 60% of it’s maximum, you’re also harnessing the power of BDNF-1 (Brain Derived Neurotrophic Factor-1) which is the only way you can build brain cells in the hippocampus portion of your brain. No medicine, brain games on the computer, or crossword puzzles can add new cell growth in your brain.

Now that you are aware of how important elevating your heart rate and instituting a variety of exercises to enhance your neuroplasticity is, where and how do you start?

• Because the brain retains a lifelong capacity for plasticity and adaptive reorganization, dimensions of negative reorganization should be at least partially reversible through the use of an appropriately designed training program. (Henry W. Mahncke; Memory enhancement in healthy older adults using a brain plasticity-based training program: A randomized, controlled study)

As a Corrective Exercise Specialist and personal trainer since 2008, I have designed a workout plan specifically following the scientific evidence given to you here. The how, what, and why has been eliminated for you. Personalized prescriptive exercise can be done in the comfort of you own home or at a gym you belong to. Because I know giving you a bunch of videos to follow isn’t going to cause great excitement in your life, the program also includes customized coaching and nutrition guidance from a few membership options. You will stretch, strengthen, live, and thrive to get you back in the game of life better than ever!

Who is the Competing as an Athlete in the Game of Life Active Aging Program for?

• Someone serious and dedicated to improving their quality of life
• Someone who may already be physically active and still want higher quality results
• Someone committed to a 12-month plan to ensure safe progressions

Who is the Competing as an Athlete in the Game of Life Active Aging Program not for?

• Children, adolescents, and bodybuilders
• Yo yo dieters and weight loss
• Cardio training only (walking, jogging, cycling, swimming)

A limited number of memberships to this exclusive program are available. To find out if you qualify, please contact Matt by calling 985-377-9892 or emailing at athleteinthegameoflife@gmail.com. You will receive a response back within 24 hours via the method you chose for contacting. Get started in the next 30 days and receive a FREE gift! Thank you for your request.